Alex Fernando: Philippine Journalism Oral History
Subject: Alex Fernando
Date of Interview: November 25, 1999
Interviewer: Kirsten Lareza

LAREZA. Okay, Date of birth?
FERNANDO. June 13, 1958.

Q. Place of birth?
A. Bustos, Bulacan.

Q. Ever married?
A. Yes, separated.

Q. Okay, educational attainment? Elementary first.
A. Bustos Elementary School.

Q. Year graduated?
A. Aaaaahhh, matagal na yon… umm… 1971.

Q. High School?
A. Aaah, Holy Child Academy.

Q. Year graduated?
A. 1975.

Q. College?
A. Aaah, marami, eh. Adamson University, aah… University of the East.

Q. Year Graduated?
A. Hindi ako naka-graduate ng college.

Q. How did you begin working at the Philippine Star?
A. Aaaah… we started the Philippine Star on July, 1986 actually, aah.. exactly July 28, 1986. We had our first issue July 29.

Q. Were you working at the Star already?
A. Yah.

Q. As what?
A. Aaah… I was chief of aa… chief of aa.. police reports.

Q. Ummm… What was it like during your first year?
A. Well, we started small… meaning we started… with just eight pages without advertisements. Aaah, then we didn't have a Sunday issue then, now aaah, we have an issue everyday and the average ranges from 50 to 70, aaah… pages a day.

Q. Okay, aah, okay… so dito pa rin kayo sa building na 'to?
A. (nods)

Q. Who was the publisher then?
A. Publisher? Aaaah… was still aaah… Sir. Max Soliven.

Q. Did you have any other offices, aside from this one? In 1986?
A. No.

Q. Eh, today, do you have any other offices?
A. Come again?

Q. Today… do you have any other offices?
A. You mean satellite offices or branches?

Q. Aaaah… yeah, mmm-hmmm…
A. No, this is our only main office.

Q. Okay, umm… how could you describe the office equipment? Aside from typewriters and all…?
A. Noon, well aaah… basically ang nagbago from typewriters to computers from aah… ideal selective composers to typewriters and aaah… actually the printing presses are aaah, we keep upgrading them… the printing process. We have faster presses now. We can print 30 thousand to 40 thousand per hour. And back then it was only 10 thousand per hour.

Q. Okay, so how was the lighting and the ventilation…?
A. Aaah… there's a lot of improvement. We started in a place that looked more like a warehouse than an office. It wasn't a… a… what you call it… environmentally friendly.

Q. Ummm.. who were the editors nung 1986?
A. Aaah, we had aaah… Tony Roces, Rick Agcaoili, and aaah, E.C. Lazo, they're now out of Star, they've transferred. Of course our founding president, founding chairman is Erica Belmonte, she died in 1994. We had the late Mr. Louie Beltran as aaah… one of the columnists. And many others.

Q. So, before, how long were you in the office? I mean average working hours?
A. I was a reporter then. I stayed on the beat for 8 hours a day. Now umm… 6 or 7 hours.

Q. Did you get holiday off's or something? One day off?
A. One day off? Aaah.. yeah. We have one day off.

Q. Every… Sunday?
A. No aaah.. the break's supposed to be Monday.

Q. Ah, okay. How much was your salary then, if you don't mind me asking…
A. Aaah, I started as a reporter aaah, 7,000.

Q. 7,000? How much today?
A. Over the years mayro'ng adjustments and with every pro- motion may adjustments… Let's say, more than 30.

Q. So how'd you get the job, here at Star?
A. How did I get the job? Aaah, when I started I was recruited by Mr. Agcaoili from another paper and he offered me a slot of chief of aaah, police reports so I transferred to the Star. We were one of the pioneers.

Q. Ummm… Hind I requirement yung college - graduate…
A. Apparently, hindi…

Q. Ngayon? Hindi pa rin?
A. Ngayon? Aaah, we have a lot of applicants who are college graduates, the new graduates. But usually we don't hire them from other newspapers. So, aaah… all our new reporters are college graduates.

Q. Was there ever a time you were a cub reporter?
A. Yeah… way back in 1978, '78 ba or '77? No, '77. I started with the old Times Journal. Actually, I was paid by the column each. You know that? Aaah… per story…

Q. Per article you sent?
A. Yes…

Q. What was it like, was it hard?
A. That was 1977, '78 aaah… my pay check was only P500.

Q. Per article?
A. No, no… the whole month.

Q. Could you still remember your first assignment, your first job?
A. My first assignment… aaah… it was a campus affair actually, campus event. Kelan nga ba yun? Hindi ko na maalala… student rally 'ata sa FEU.

Q. Mga what year?
A. '77.

Q. Lessons learned… did you learn any lessons or anything?
A. Actually, aaah… journalism is an ever-educational ano, ever-learning job. You learn something new everyday. Some say journalism is never learned in school, it's learned on the job. It's aaah… continuous training.

Q. So what's the most important thing you learned?
A. Actually, even with my experience I don't think I have mastered all the aspects of journalism. I'm still learning. I really have to learn, study more about the aaah… all the aspects of journalism.

Q. You've been in Star how long?
A. 12 years.

Q. Did you work for other publications?
A. Yeah… Times Journal, Daily Globe, People's Journal, Manila Standard, Philippine Tribune, and finally the Star.

Q. How was each publication different?
A. Well… aah… different in the sense that the thrust, the organization, the set-up, the orientation,each paper has it's own set of editors, publishers, no two papers are alike.

Q. So you can't exactly say that this one is better than the other?
A. No…

Q. Did you have any memorable editors?
A. What do you mean?

Q. Like, strict or something.
A. Aaaah… wala naman akong pet peeve na editor. Now that I am one of the editors myself, I try to be fair to all the reporters. I don't give special treatment to our reporters, they're all the same.

Q. So all the editors treated you well naman?
A. Ummmmm… yeah, okay lang.

Q. So sino yung mga naging editors mo, like you had direct contact with?
A. Well, you have Rick Agcaoili, Bobby Pelaez, I was closest to Rick Agcaoili because he taught me a lot. Roy Acosta also of People's Journal.

Q. Any memorable colleagues?
A. Colleagues? Marami na kaming nakasabay na police reporters na patay na ngayon. Like Angelo Nunez of the Bulletin, Nino Sambo of People's Journal.

Q. What were your best memories as a young reporter?
A. Best memories… Hindi niyo na maalala yung Lumban story Lumban, Laguna case, it lasted five years… kasama din akong mag-cover ng marijuana plantation sa Pantabangan Dam. Yung Cabanatuan City Hall fire - 1980. Mga hostage situations, bank robberies… fairly I could say that I had a colorful life as a reporter.

Q. Well, that's it. That's it. Thank you.
A. You're welcome



Alex Fernando was born on June 13, 1958, in Bustos, Bulacan, and studied at Adamson University and the University of the East. He had been a journalist since 1978 and, at the time of this interview, was connected with the Philippine Star. Up to his death on Oct. 23, 2006 he was deputy managing editor at the Star.

His obit: Alex Fernando writes ‘30’
The Philippine Star 10/24/2006

A tough guy with a soft heart who lived and breathed the news.

At first, nobody wanted to believe the text messages that Alex Fernando, The STAR’s deputy managing editor, had died in his sleep yesterday morning.

And what a cruel blow it was when the reality sank in that it was not one of those mean newsroom jokes that make the rounds on an early Monday morning.

But it must have been God’s plan to let Alex write "30" at the age of 48. He is probably the only journalist in this country, and not just in The STAR family, who takes a day off only twice a year — on Maundy Thursday and Good Friday, the only time of year when The STAR offices are closed because the paper does not come out on Good Friday and Black Saturday.

The STAR office in Port Area was his second home. Everybody remembers him as a constant presence.

"I will always remember Alex as one of the most reliable guys in my editorial team," Isaac Belmonte, STAR editor-in-chief said. "You can always count on him to be there, manning the fort, day in, day out, year in, year out. He had the discipline to be consistent in the daily grind. That was his strength."

"He was with The STAR since day one. It’s as if he had made his job his life. That kind of dedication will surely be missed," he added.

It was Alex Fernando who wrote the banner story of The STAR’s first issue on July 28, 1986.

Jess Diaz, one of The STAR’s senior reporters and who has been with the paper also from day one, recalled that the story was about a young man wearing a yellow shirt who passed by a rally of Marcos loyalists at the Rizal Park. As he was wearing yellow, the color of the opposition then, he was mauled to death by the rallyists. The article was entitled "Wear yellow and die." The murderers were eventually caught and put behind bars.

"He is a great loss to The STAR and to me personally. He is a very good friend," Amy Pamintuan, The STAR’s executive editor and a close friend of Alex since they were young reporters at the Journal, said.

She described Alex as "a great editor."

Even Alex’s colleagues from other publications remember him as very hard working.

"I have known Alex for several years. He’s very funny but always dedicated to his work as a journalist," said Manila Bulletin reporter Aris Ilagan.

"Alex is a person who really cares and always thinks about the welfare of his subordinates," he added.

At work, he will remembered not only as a boss but a mentor.

"Alex is one of the last old-school type of editors who works really late, drinks, but never fails to teach young reporters," said Lito Tacujan, The STAR’s sports editor.

Reporters indeed recalled that Alex often send them angry text messages demanding their stories or scolding them over the phone whenever there were hitches in their stories but later in the night, when the paper has been put to bed, he would send them text jokes, apparently his way of saying sorry.

Delon Porcalla, who is assigned at the House of Representatives, said he salutes Alex’s dedication to his job. "I think he did not even regard it as work, he considered it his life," Porcalla said. "He’s always there no matter what. He’s a true friend and boss."

Rhodina Villanueva and Michael Punongbayan, who both cover the southern part of Metro Manila, said they were thankful for the writing tips Alex gave them, as well as his text messages.

Helen Flores, the newest reporter on the team, recalled that Alex often scolds or teases her but she always felt his friendship.

What impresses everyone at the office was his amazing energy for work. There was even a time when he was taken to the hospital and was confined for a few days. When the doctors finally allowed him to go home, he just dropped by at the house and went to the office immediately.

Marichu Villanueva, the news editor, remembers him as a "tough guy with a soft heart."

"He can make funny remarks even in the midst of a very serious discussion among editors in story conferences," Villanueva recalled.

She said their nightly parting routine goes like this: "Bye Alex," and he would automatically reply: "Hay salamat (Thank God)."

"It’s our term of endearment," Villanueva said.

Another editor who would miss him fondly was Starweek editor Doreen Yu. Since she stays late at the office on Tuesdays to close the magazine, Yu usually treats Alex to dinner. "And he would attend the first Mass in Baclaran," she said.

"I would always ask him whether the front page layout would win the Pulitzer prize, and he would always shout back angrily," Yu recalled.

"I’m sure the Yamashita treasure is buried here," she said, referring to the thick pile of books, boxes and papers underneath Alex’s desk.

Ann Corvera, a copy editor, recalled that there was something different about Alex in the last few days. "He was very makulit but in a happy sort of way. There was some sort of happiness in him that we felt."

For us whom he left behind still pounding the beats, Alex Fernando was a tough act to follow. But at the end of a tiring day, we can always pause to remember the boss who never had a day off. — Paolo Romero, Cecille Suerte Felipe